Uwajima is one of the larger cities in southern Ehime, with a population of about 76,000. It also includes the towns of Mima, Yoshida, and Tsushima.
Taga Jinja is a fertility shrine and museum - prepare to be shocked! Museum entry fee is 800yen, but entry to the shrine is free. Warei Shrine Gaiya Festival on 22nd - 24th July every year. Uwajima Castle is a small, beautiful and unreconstructed castle on a hill in the middle of Uwajima.